The Swarovski name has become synonymous with the dazzling brilliance of crystals. The crystals are faceted with tremendous precision, creating beautiful prisms. Brilliant colors and/or coatings are added to these crystals to create beads and pendants of dazzling beauty. The most popular coating is Aurora Borealis or AB which results in an iridescent or rainbow effect. Swarovski Crystal is unmatched in quality and distinction.